Immerse
I dive deep into a business, viewing it through the lenses of stakeholders, investors, business, and customers to gain a comprehensive understanding.
Define
I evaluate the present goals and challenges by uniting stakeholders and relevant departments within a business. I lead discussions to outline goals and limitations, fostering collaboration to clearly define the problem.
Analyze
I examine existing qualitative and quantitative data, collaborating with product teams to form hypotheses about a specific issue. I drive research to uncover more insights, focusing on efficiency at each stage of the process.
Ideate
By merging data, internal insights, and our hypotheses, I lead cross-functional sessions that stimulate collaborative thinking, fostering creative ideation.
Validate
I test our assumptions by creating prototypes and sharing the ideas with both end users and team members. I aim for effective validation through prototypes, ensuring we solve the right problems and build solutions that truly resonate with our users and business goals.
Design
After confirming our assumptions, I design experiences that are user-friendly, consistent with the brand, intuitive, and leave a lasting impact.
Measure
I track the outcomes by collaborating with product, data, and analytics teams, concentrating on changes in important metrics and understanding what stands behind.
Scale
I work on making things scalable by using organized methods, like design systems and component-based design, for long-term impact.