My Experience
Jun 2018 — Present
Forte Group
Sr. UX/UI Designer
A US-based outsourcing company, contributing to diverse projects such as B2B, B2C, Telemedicine, Company websites, Landing Pages, and E-commerce.
Key Projects:
Clean Origin
A eco-friendly e-commerce platform offering sustainably sourced and ethically produced jewelry.
Key Responsibilities and Achievements:
• Collaborated with BAs, PMs, and stakeholders to deeply understand the product's ecosystem.
• Designed and presented intermediary wireframes/Prototypes to stakeholders so to align on key priorities for product development at 100% success rate.
• Developed a Figma UI-kit I used building the website, which increased design speed by ~75% and reducing design inconsistencies.
• Following the launch of the MVI website, accomplished a notable 33% increase in website session duration, a substantial 43% growth in new customer acquisition, and an impressive 21% boost in conversion rates.
• By analyzing Google Analytics data, reviewing Hotjar session recordings, and executing usability tests, I identified areas for improvement in our Product Detail Pages (PDP), Product Listing Pages (PLP), and PLP filters.
After redesigning:
-Experienced a decreased drop-off rate.
-Achieved a 41% increase in average time spent on the website.
-Notably improved the conversion rate by 9%.
LeoDoc
A telemedicine platform facilitating immediate online consultations with doctors on demand within minutes.
Key Responsibilities and Achievements:
• Established a scalable component-based design system, significantly enhancing the speed of the design process.
• Successfully launched an MVP within 2 months.
• Designed and launched a website from 0 to 1 matched to LeoDoc's branding of the apps.
Resso HR
A last generation HR platform empowering professionals to manage payments, insurance, and team empowerment.
Key Responsibilities and Achievements:
• Enhanced product usability and functionality by leveraging user feedback and testing data gathered through customer interviews and A/B testing.
• Improved existing feature usability based on comprehensive insights from UX research findings.
• Validated design decisions and refined the user experience using results derived from usability testing.
• Developed a scalable component-based UI kit following atomic design principles to minimize inconsistencies.
NMMA
It's the premier trade association for 80% of North America's marine products, managing certifications for boats, yachts, and more.
Key Responsibilities and Achievements:
• Design and successful launch of a product from 0 to 1.
• Accomplished an 80% reduction in customer completion times for boat registrations by optimizing the registration flow.
• Achieved a remarkable 68% increase in customer satisfaction, measured by survey results.
Apr 2017 — May 2018
Primary JWT
Digital | UI Designer
A marketing agency that focuses primarily on creating engaging digital experiences.
Key Responsibilities and Achievements:
• Created campaign promotional webpages to drive marketing initiatives.
• Designed a variety of banners, including static and animated formats.
• Designed and successfully launched 6+ projects with impactful results.
Jan 2015 — Mar 2017
Forte Advertising
Sr. Graphic Designer | Art Direction
An agency specializing in impactful TVC campaigns, achieving brand success through innovative strategies
Key Responsibilities and Achievements:
• Collaborated on advertising strategies and creative concepts, ensuring alignment with key visuals and corporate identities.
• Visualized ideas alongside copywriters and transformed them into compelling designs, including logos and websites.
• Maintained quality and met project deadlines while supervising the full cycle of video, photographic projects, and the design team.
• Created package layouts, labels, and various promotional materials, including flyers, brochures, and outdoor advertising, while also handling pre-print preparation.
• Designed and redesigned logos, marketing materials, and brand guidelines for diverse businesses.
Dec 2013 — Dec 2014
Subbota Adv
Graphic Designer
An innovative ad agency crafting engaging brand stories for impactful results.
Key Responsibilities and Achievements:
• Designed and redesigned logos, marketing materials, and brand guidelines for diverse businesses.
• Help different companies in establishing and refining their unique brand identities.
Design Tools
Figma
Wireframing and Prototyping
Sketch
Wireframing and Prototyping
HotJar
User Research and Testing
Adobe Creative Suite
Visual Design
Miro
Collaboration & Communication
Slack
Collaboration & Communication
InVision
Handoff and Collaboration
Zeplin
Handoff and Collaboration
Framer
Zero-coding website builder
Webflow
Zero-coding website builder
UX Frameworks & Skills
Design Thinking Approach
Heuristic Evaluation
Customer Journey Map
User Flow
UX Research
Usability Testing
Design System
Data-Driven Design
Wireframing
Prototyping
Additional Skills
HTML
